台湾是全球科技重镇. The island was previously most famous for its many manufacturing giants (e.g., Foxconn, Acer, and Asus), but has recently been dominating the semiconductor space through companies such as TSMC. As a tech savvy market, it is not surprising that Taiwan is one of the largest gaming markets in Asia, 也是视频和电脑游戏的早期用户. The market’s proximity to Japan has long paved the way for the latest trends in the industry and market growth is strong. 预计2022年的乐博彩票官方app价值为1美元,6.78亿美元，比2015年的9.41亿美元大幅增长. Along with Japan and China, Taiwan had the biggest global growth in mobile games in Q2 of 2022. And that is not all. 游戏乐博彩票官方app预计还将再增长4%.到2025年，每年增长7%.

在手机游戏需求的推动下，台湾已经做好了花钱的准备

今天，这个数字超过了14.5 million gamers in Taiwan. That represents a very large share of the overall population considering the island is home to only 24 million people in total. Among Taiwanese gamers, smartphone gaming is the most popular and the genre has almost doubled in market size since 2016. High smartphone penetration and affordable high speed data plans underpin the strong mobile segment, which is expected to represent 62 per cent  of total gaming revenue in Taiwan by the end of 2022 (up from 60 per cent in 2020).

Taiwanese gamers are characterised by their high purchasing power and willingness to spend money on games. The average revenue per paying gamer in Taiwan is the third highest in the world.

休闲玩家占多数

Like elsewhere in the world, the pandemic further accelerated market growth as more time spent at home increased the demand for video games. 2020年，台湾游戏乐博彩票官方app增长了8%, in large part due to an increase of so-called “casual” gamers and the growing mobile gaming market segment.

The total revenue generated by mobile games in Taiwan is ranked seventh in the world. One key factor contributing to the rapidly growing mobile gaming segment is the casual gamers, of which make up 70 per cent  of the total market (the remaining 30 per cent being so-called “hardcore” gamers). In addition, mobile gamers are open-minded and willing to try different games. 休闲玩家在每次游戏中花费的时间少于1小时, and over 90 per cent  of mobile gamers stick to playing between one to five games.

强大的IP对台湾手机游戏玩家非常有吸引力

While word-of-mouth marketing and trending games naturally attract consumers, one primary driver of the mobile gaming market is IP/game franchises. Games with strong IP are highly attractive and widely used in Taiwan, 它们通常都能获得可观的下载量. 除了IP开发成游戏专营权, such as “Ragnarok”, “Lineage” and “Slam Dunk”, in-game IP collaboration has become a common and successful marketing strategy. Various top-charting mobile games feature IP to provide gamers with in-game outfits or exclusive items. Particularly, Japanese animations, characters, 和文化对台湾玩家特别有吸引力.

The Taiwanese mobile phones can serve as a launchpad for the rest of Asia

Are you considering Taiwan as the next step in your expansion journey? We have identified key challenges and opportunities to consider when entering the Taiwanese gaming market.

  • The biggest opportunities for Swedish game developers lie within mobile platforms. Smartphone gamers in Taiwan embrace novelties quickly and have a high propensity to spend on games.
  • The life cycle of mobile games on the Taiwanese market is short and the competition is fierce. Companies that are innovative and quick to adapt in a fast-paced environment will have the edge.
  • The most popular games in Taiwan are created specifically for the Northeast Asian market with clear linguistic and cultural adaptation. That said, emphasising the game’s Swedish or European origin can be advantageous in its own uniqueness.
  • 考虑到其他周边乐博彩票官方app的挑战, Taiwan can act as a key market in the region for Swedish game developers, 尤其是中文游戏.
Business Sweden introduces you to local business opportunities

We recommend finding a local business partner with knowledge of the market who canidentify any cultural or linguistic gaps in your games, as well as pinpoint appropriate distribution and marketing channels. When considering cooperation with a Taiwanese game developing company, we recommend you to determine clear criterias and expectations as well as defining the needed game developing expertise of your local counterpart.

Business Sweden has been conducting partner searches and market introductions in Taiwan since the early 1990s and we have  broad understanding of the general market as well as of the local gaming industry. We are more than happy to assist you and your company with market information and strategic consultation to ensure an effortless and successful market entry.

Do not  hesitate to contact Business Sweden in Taipei to find out more or to set up an introductory meeting.